Healthier food, healthier pup.

It sounds simple because it is. When your dog eats food made with the best, highest quality ingredients, your dog THRIVES. After all, your dog’s ancestors didn’t grow up eating fillers, grains, or pellets. That’s why our carefully-crafted food and treats are made from only raw animal protein, nutrient rich vegetables and fruits — and NO grains, cereals, or fillers. It’s dog food, the way nature intended.

Puppy energy, at any age
Your pup is your best friend — and we understand, you want your best friend by your side for years to come. That’s where we come in. Our formulas are scientifically designed with your dog in mind. We want your pup to eat food the way nature intended, to be fueled with essential nutrients, and to play, explore, cuddle, wag, and thrive.

For good health that lasts
When your dog is eating the right food — that’s raw protein, fruits and vegetables, and absolutely NO grains, cereals, or fillers — their whole body is supported. That means a shinier, healthier coat, more predictable digestion, bright eyes, a healthy weight and sharp senses.

Picky eater approved
Every single formula we create, from everyday food to treats and toppers, is designed to do more than just nourish your dog. We want to make their tastebuds happy, too! That’s why we’ve created food that satisfies everyone from the pickiest eaters to the pups with the biggest appetites, so you can rest assured that your pup is enjoying plenty of the right stuff, every day.